by: Angela Santomero | Filed under Conferences, My Projects, Parenting, PRESS

iQ: smartparentMany parents are concerned about the enormous media content their children are exposed to. And while the number of avenues that deliver these various messages is increasing, there are just as many contradicting opinions on all of this content.

How can a parent properly assess it all, so that their children can consume age appropriate material that’s conducive to their growth?

WQED launched iQ: smartparent in response to a research study made up of parents expressing a desire to build their confidence with educational, 21st century media & expand their capacity for co-learning with their digitally savvy children. Through a series of 6 hour-long broadcasts & numerous online resources, iQ: smartparent equips parents & caregivers with tools & resources to aid their understanding and use of digital media & technologies for learning.

Thursday, June 27th, I will be hosting iQ: smartparent Tune In, Tune Out” in the Fred Rogers’ Studios.

Do your children believe everything they see on TV? How does your child learn to separate fiction from reality? This episode will empower families with skills & techniques which will assist in evaluating media while identifying ways that it can positively impact their lives.

iQ smartParent guests

I will be speaking with Board Certified Family Physician, Deborah Gilboa MD (@AskDocG), educational psychologist & children’s TV producer Alice Wilder (@alicewilder), Emmy®-award winning music producer, Emmai Alaquiva (@Emmai_Alaquiva) and behavioral scientist at the RAND Corp., Steven Martino.

If you are interested in attending the “Tune In, Tune Out” live taping in Pittsburgh, PA on Thursday, June 27, 2013 from 6:30-8 PM (EDT) please visit iQsmartparent4′s eventbrite page. iQ smartparent’s “Tune In, Tune Out” episode premieres: August 29, 8:00pmCommon Sense Media

iQ: smartparent is brought to you by WQED Multimedia with generous support from an anonymous donor & expertise from Common Sense Media.

“We are thrilled to welcome Angela Santomero to the iQ: smartparent series. She offers the sensitivity, advice, and media savvy to help any parent make great decisions about how 21 century media impacts a child. As a parent and TV creator she lives it every day.”

-Jennifer Stancil – WQED Executive Director of Educational Partnerships


by: Greg | Filed under Dad's Clues

Happy Father’s Day!


Thank you quotesgratitude.com

Happy Father’s Day to all the Dads who take their title seriously!

by: Angela Santomero | Filed under Good Use of Media

To me, Maurice Sendak exemplified that talented artist who chose to transform his difficulties into fun and wonder.

ALL of us have varying degrees of misfortune in our lives that could negatively alter who we become. The question is,

What do we do with the dark & uncomfortable moments in our lives that show us their terrible claws?

Many of us linger on these moments. Allowing them to create anger and bitterness, which undoubtedly trickle down to those around us. Mr. Sendak CHOSE to redirect his misfortune, so that it would serve as fuel to share his creativity with millions of readers, young and old.


Maurice Sendak would have been 84 years old today. He died last year, an hour from my home, but his fanciful characters and worlds will continue to live on. Thank you Google for honoring him in today’s Google Doodle.

illustrator: Andy Marlette

illustrator: Andy Marlette


by: Angela Santomero | Filed under Blue's Clues, Daniel Tiger's Neighborhood, My Projects

Creative Galaxy

Creative Galaxy (the animated & interactive, art adventure series, designed to inspire kids’ creative thinking through crafts, story, music & dance) has received the green light from Amazon Studios for series production!

The Creative Galaxy series will be offered on Amazon Studios’ subscription video service at the end of this year.

It’s really rewarding to hear that customers loved Creative Galaxy. It’s been a passion project for me to bring the best arts & creativity to kids with Amazon and I’m so excited that kids are going to be able to enjoy a full season of the show early next year!

Creative Galaxy

We need more innovative kids programming that puts a strong emphasis on creativity & education. I’m proud & honored to be collaborating with Amazon to make these shows for kids.

Thank you, thank you EVERYONE that viewed & commented over at Amazon Studios on Creative Galaxy & Sara Solves It! And regarding Sara, rest assured, she hasn’t been shelved. So stay tuned!!



Angela's Clues

Creativity is contagious. Pass it on”  - Albert Einstein

by: Angela Santomero | Filed under Blue's Clues, Kids, Stuff We Love

App-Screenshot-iPadMy super friend Traci Paige Johnson, a graduate of Northwestern University, joined me in 1994 to create Blue’s Clues which ran for 10 years on Nickelodeon. Traci’s unique style of cutout animation became the signature look for Blue’s Clues & beyond. Today she is the co-owner/ founder of the media company, Yummico.


How was creating Blue’s Clues different than creating Yummiloo?

When you and I created Blues Clues, we had Nickelodeon (with their resources and money) behind us. In contrast, I created Yummiloo with scotch tape and rubber bands – not literally, but certainly in spirit. I came up with the idea and did the design & animation with my husband in our basement. Yummiloo has been a bootstrap operation from top to bottom.


Was there a specific instance with one of your boys that gave you the idea that “we need something about food for kids?”

I actually do remember a very significant ‘aha’ moment. When my 3 yr old, Emmet, was around one & a half, I was feeding him and he refused to eat his broccoli. Tired and frustrated, I reached into his toy bin and pulled out a little plastic gorilla. I spontaneously play-acted the gorilla swinging over to his plate, roaring: “YUM… broccoli!” Then I had the gorilla pretend to eat it. I hadn’t planned to do this beforehand, I was just improvising in the moment. But it worked! The gorilla’s interest in the broccoli changed Emmet’s attitude, and he began to eat it too. I took note. Modeling and play, when introducing new foods, is a powerful combination.

Aside from this one particular instance, I’ve felt a general frustration with the way we, as a culture, present food to kids. There are so many things out there that are working against parents who are trying to get their kids to eat right: the ubiquity of unhealthy treats, of relentless commercials, and of kids menus stuffed with only chicken nuggets and white pasta. We parents need all the help we can get.

Yummiloo came out of this frustration, and out of a realization that there wasn’t a nutrition series for preschoolers involving good stories and pre-school relatable characters. I’ve done a lot of research on this issue and it all states that the “window of opportunity is open” in preschoolers and this is the time to introduce a variety of foods. They want to model good behavior and want to do what’s good for their bodies. Yummiloo’s mission is to make “real food” as irresistible to kids as “fake foods”. I want to take the tools of visual media (like those employed in advertising) and use them to get kids to want to eat right, to want broccoli and apples and be a true “food adventurer” setting the foundation of healthy eating for the rest of their lives.Plum


You and I share a vision that shows for kids should be richly textured, smart, interesting and layered. How is Yummiloo all those things?

Yummiloo is a world that kids will want to jump into… and it’s made entirely of real, healthy food. The messages and curriculum aren’t “skill & drill” but are couched organically into the story. There’s hide and seek for the youngest viewers while teaching about composting for the older set. We’ve built the message of modeling healthy food into Yummiloo’s very design. It’s “delicious media…good and good for you.” Like all the shows we create, it inspires kids even AFTER the screen is turned off.

Yummiloo is so beautiful! As an artist, what was your process in designing it?

Honestly, I was really inspired by the power of advertising – by the way a gorgeously photographed burger in a TV commercial can make you want to eat a burger (or pizza, ice cream, etc). I wanted to take the tools and techniques of Madison Avenue and employ them in the creation of a world made entirely of healthy food. To do this, we went to the market to get the freshest foods available; we lit and photographed them to bring out their color, their shape – and their overall ‘yumminess’; then we brought them into the computer. These photographed foods were the foundation, the inspiration, out of which the world took shape.


Have you heard any feedback from kids? Are they asking to eat more broccoli trees?

Funny you should ask – we just got a post from a mom whose thee year-old asked for a plum while in the produce section of the supermarket… and she had never had a plum before. It’s in its early days, but kids seem sparked. They’ve really responded to the world and enjoy pointing out the foods they see hidden in the landscape. I’m encouraged. This is the perfect age to get kids excited about fresh foods.