PBS KIDS’ DANIEL TIGER’S NEIGHBORHOOD

This past weekend I attended the Television Critics Association Press Tour in Los Angeles, CA. I had the pleasure of speaking on the PBS panel with Bill Isler, president of The Fred Rogers Company, and Joanne Rogers, Chairman of the Board – The Fred Rogers Company. I had briefly addressed some commonly asked questions, regarding Daniel Tiger’s Neighborhood (PBS Kids), and am sharing a few of them below. Enjoy


What made Fred Rogers a pioneer in children’s entertainment? How is his trademark approach evident in Daniel Tiger’s Neighborhood?

Fred Rogers has been both an inspiration and a major career influence for me. In effect, he created a blueprint for children’s television that works. And, with this new show, we embraced the great level of respect that Fred had for children, the way he communicated with them, his gentler pace and his “interactive” inclusion of his young “neighbors” at home.

 

Are there elements of Mister Rogers’ Neighborhood in Daniel Tiger’s Neighborhood?  How is the new series fresh and different?

There are nostalgic nods of “love” to Mister Rogers’ Neighborhood throughout each episode of the new show. The characters are the children of the beloved puppets from Fred’s Neighborhood of Make-Believe and our series star, Daniel Tiger, is the son of Daniel Striped Tiger, Fred’s first puppet.

Like Fred, Daniel wears a red sweater and sneakers and speaks directly to preschoolers to include them in his day. Fred’s music can be heard, in some cases as cover songs, and in others as inspiration for new musical strategies.

How have Fred Rogers’ groundbreaking concepts been updated to appeal to a whole new generation of young viewers and their parents?

Fred’s curriculum is timeless.  But our approach to his curriculum was planned with today’s preschoolers in mind because we wanted to make sure that we were reaching them most effectively in terms of appeal and learning.

 

Why choose animation instead of live action?

We wanted to animate the Neighborhood of Make-Believe to put a unique spin on the “neighborhood” with this new series. Plus, animation allows us to make our stories visual – for example, we can let viewers peek inside Daniel’s colorful imagination.

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How did you develop the characters for the show?

Although the characters were initially based on the puppets in Mister Rogers’ Neighborhood, our goal was to give them a multi-dimensional feel so they’re true to the personalities of preschoolers.

 

What role does music play in Daniel Tiger’s Neighborhood and why do you think using song-based strategies is so effective?

Music is an integral tool for learning in Daniel Tiger’s Neighborhood. Our musical strategies are unique and catchy.  Parents and children will be singing them all day long! For preschool viewers, music propels the curriculum forward, ensuring that they truly understand why a particular strategy was needed and how it helped our characters.

Recent research shows that early development of solid social and emotional skills leads to success later in life.  How did this help inform the creation of the show?

Pro-social values have been shown by numerous studies to be imperative to later social and academic success for children. Daniel Tiger’s Neighborhood helps hone the skills that prepare young viewers to be optimal learners in kindergarten and beyond. Encouraging children’s self-confidence, combined with the ability to regulate their impulses and appreciate adult guidance, gives them the solid foundation they need going forward.

 

How can Daniel Tiger’s Neighborhood be a useful tool for parents and preschoolers beyond the television screen?

Some moms and dads who have previewed the show have called it “A user’s guide for today’s parent!” We’re finding that parents and caregivers are writing down our strategies and using them when they need to encourage their kids to be patient, when they’re nervous about a new experience or when they’re disappointed. We hope to have a useful strategy for every situation a parent could find themselves in!

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